Why Amazon – Amazon Marketplace Facts

Why Amazon – Amazon Marketplace Facts

Amazon Market Share 2020:

Amazo AMZN -0.1% n delivered a record performance in
2020 with annual revenue up 38% to $386 billion, a yearly increase of over $100 billion. Net profit for Amazon was up 84% for the year as compared to last year.
Source: https://ir.aboutamazon.com/news-release/news-release-details/2021/Amazon.com-Announces-Fourth-Quarter-Results/

How many Amazon Marketplaces are there?

12 Marketplaces:
USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Brazil, and China. Amazon Australia and Singapore are launching soon. Amazon marketplace sellers, product sales totalled$118.57 billion, up 25.2% from $94.67 billion in 2016.

Amazon Demographics

GENDER

Men: 64%
Women: 32%
All others: 6%

AGE

Age: How old are most Amazon sellers?While the majority of Amazon sellers (58%) are between 25 and 44 years old, more than a third of sellers (37%) are over age 45. The most common age for an Amazon seller is 39.

18-24: 5%
25-34: 30%
35-44: 28%
45-54: 21%
55-64: 12%
65-80: 3%
80

Source: https://www.junglescout.com/blog/amazon-seller-demographics

Amazon Marketplace Sales

Amazon itself has an inventory of about 12 million items across all its categories and services. But if you go broader and look at all the items that Marketplace sellers list, that number expands to about 350 million. It’s a lot of competition, yes, but it’s also a lot of visibility and sales.

According to Statista, Amazon was responsible for 45% of US eCommerce spending in 2019 — a figure which is expected to rise to 47% in 2020.

Amazon Prime Sales

The US Amazon Marketplace is huge, with over 95 million Amazon Prime members. That’s 1 in 3 Americans.

There are over 100 million Amazon Prime members around the world (more Prime members than non), and they typically spend over $1,000 a year. This might be an extra incentive to fulfill with Amazon, or at least make your items Prime-eligible.

Amazon Prime shoppers are more engaged than non-members. In a February 2019 survey, 20 percent of Amazon Prime members said they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.

For those without a Prime membership, they tend to spend a little less freely than their Prime counterparts. About three-quarters of non-Prime shoppers spend between $100 to $500 a year on Amazon.

#Active Amazon Accounts

300 million active users

How many Third Party Sellers on Amazon

There are more than 2.5 million third-party sellers on Amazon in 2020.

(Source: Marketplace Pulse)

Moreover, the Amazon marketplace statistics show there are more than 190,000 new resellers in 2020. They have joined the platform in the first three months of 2020.

(Source: Statista)

More than half of Amazon’s worldwide sales come from third-party sellers. Still, considering that Amazon takes about a 13% cut of each sale, its financial wellbeing is secured even if this percentage goes up.

Average Revenue of Third Party Sellers on Amazon

Amazon website statistics show 86% of the third-party sellers are profitable in 2020.

(Source: Jungle Scout)

Amazon sellers rake in between $26,000 – $810,000 per year in profits.

92% of them continue to use the platform in 2020, according to Amazon seller statistics from Jungle Scout.

In March 2020, Amazon announced its plans to hire 100,000 new employees to meet the coronavirus demand.

(Source: MarketWatch)

Considering that more and more people stayed at home during the COVID-19 pandemic, even giants like Amazon and Walmart faced problems meeting up with the rising eCommerce demand. This is one of the many Amazon business statistics that prove how enormous the company actually is.